The ad I found on this website is a perfect example of the new advertisement techniques discussed in the NY Times article we read. The main focus of the ad is family time or bonding. This falls right into the category of improving time at home. Having a Wii, the ad summarizes, will help you have quality family time and an activity to enjoy and do together. Will this really happen? The answer is probably not. In reality, the teenage son or daughter will end up playing the Wii alone on the weekends or even everyday. Parents who are "too busy for games" might have the best intentions when purchasing this gaming device but, realize they easily fell for the tantalizing advertisement technique all too easily.
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Great example. I'm ashamed to admit we purchased a Wii using the same rationale--it's healthier, we'll play together as a family. We did play together at first, even had family tennis tournaments. But now, it's the kids playing, and Steven and I rarely play. Sad, I know.
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